Privacy Policy - The Tartan Reel

1. Who We Are

This privacy policy explains how The Tartan Reel ("we", "us", "our") collects, uses, stores and protects your personal information. We are a casino affiliate publication based at Unit 7 Glebe Farm, Brackley, Buckinghamshire NN13 5JE, United Kingdom.

For questions about this policy or to exercise your data rights, email [email protected].

2. What Data We Collect

We may collect the following personal information when you interact with us:

Name and email address (via our contact form)
Any information you include in messages sent to us
IP address, browser type, pages visited and visit timestamps (collected automatically)

3. How We Use Your Data

We use personal data for the following purposes:

To respond to enquiries submitted through our contact form
To improve our website and editorial content
To understand how visitors use our site (via analytics)
To comply with legal obligations

We do not use your data for automated decision-making or profiling. We do not sell, rent or share your personal data with third parties for marketing purposes.

4. Affiliate Links

Our website contains links to third-party casino operators. When you click these links, the destination site may collect data according to its own privacy policy. We do not control third-party data collection. We encourage you to read the privacy policies of any casino operator you visit.

Affiliate tracking may use cookies or URL parameters to attribute referrals. These are managed by the affiliate network or operator, not by us directly.

5. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

Consent: when you submit a contact form, you consent to us processing that information to respond to you
Legitimate interests: to operate our website and improve our editorial content
Legal obligation: where we are required to retain data by law

6. Cookies

Our website may use cookies to improve functionality and understand how visitors use the site. These may include:

Essential cookies required for the website to function
Analytics cookies that help us understand website traffic patterns
Third-party cookies from affiliate partners when you click outbound links

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

7. Third Parties

We may share data with the following third-party services:

Website hosting provider (Cloudflare)
Analytics services (to understand website usage)
Affiliate networks (tracking referrals only)

All third-party processors are required to handle your data in accordance with UK data protection law.

8. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes described in this policy. Contact form submissions are retained for up to 12 months. Website analytics data is retained in anonymised or aggregated form.

9. Your Rights

Under UK GDPR, you have the following rights:

Right of access: request a copy of the personal data we hold about you
Right to rectification: request correction of inaccurate data
Right to erasure: request deletion of your data
Right to restrict processing: request limitation of how we use your data
Right to data portability: request transfer of your data to another service
Right to object: object to processing based on legitimate interests
Right to withdraw consent: withdraw previously given consent at any time

To exercise any of these rights, email [email protected]. We will respond within one month.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration.

11. Age Restriction

This website contains content related to gambling and is intended for users aged 18 and over only. We do not knowingly collect personal data from anyone under the age of 18. If you believe we have collected data from a minor, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with a revised "last updated" date.

13. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113

14. Contact

For questions about this privacy policy:

The Tartan Reel
Unit 7 Glebe Farm
Brackley, Buckinghamshire NN13 5JE
Email: [email protected]